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JuLeah Designs | KW Agent Marketing Systems
Your Command-Integrated Marketing Partner for Keller Williams Agents
The JuLeah Journal
The JuLeah Honors: The Voices
The best in the business build each other up. That's one of our favorite things about Keller Williams culture. Successful agents don't gatekeep what works. They share their experience, teach what they've learned, and help the agents around them raise the bar. Welcome to The JuLeah Honors, our ongoing series celebrating the achievements and impact of the Keller Williams agents we have the privilege of working alongside. For our first edition, The Voices, we're recognizing five
4 days ago2 min read
Buying, Renting, or Staying Put? Making Smarter Real Estate Decisions in Greater Charlotte
Is buying a home still a smart investment in 2026? And how do you know whether your current home will meet your needs five years from now? For buyers and homeowners across Greater Charlotte, these questions are becoming increasingly important as housing costs, lifestyles, and long-term priorities continue to evolve. Whether you're considering buying your first home, debating whether to keep renting, or wondering if it's time for a change, making the right real estate decision
Nov 44 min read
AI Trick for Creating Better Real Estate Social Media Graphics
Written by Juliana May | Co-Founder & CEO, JuLeah Designs Keller Williams Marketing & Technology Strategist Creating professional, eye-catching social media graphics doesn't have to be complicated, especially with tools like ChatGPT! At JuLeah Designs, we're always looking for ways to make marketing easier and more efficient for real estate agents, and today we're sharing one of our favorite AI tricks. The secret? Instead of asking ChatGPT to create an image right away, we as
Nov 44 min read
Why Won’t My Instagram Connect to KW Command?
Written by Juliana May | Co-Founder & CEO, JuLeah Designs Keller Williams Marketing & Technology Strategist Trying to connect your Instagram account to KW Command — only to find that your account isn’t showing up? This is one of the most common social media connection issues we see, and fortunately, it usually has a pretty simple explanation. Before Instagram can connect to Command for social post scheduling, two things need to be set up first: Your Instagram account needs to
Oct 53 min read
How to Build a Real Estate Brand That Stands Out
Written by Juliana May | Co-Founder & CEO, JuLeah Designs Keller Williams Marketing & Technology Strategist One of the biggest advantages of building your real estate business with Keller Williams is that you’re not starting from scratch. The Keller Williams name is already widely recognized, giving agents the benefit of an established brand, resources, systems, and brokerage backing from day one. But KW also gives agents the opportunity to build a personal brand of their own
Oct 53 min read
5 Marketing Takeaways for Keller Williams Agents from Mega Camp 2026
The Tools Changed. The Model Didn’t: 5 Marketing Takeaways for Keller Williams Agents from Mega Camp 2026 Written by Leah Aukskalnis | Co-Founder & CMO, JuLeah Designs Keller Williams Marketing & Technology Strategist Every year, there are new tools promising to change the way real estate agents build their businesses. AI gets smarter. Social platforms change. New lead sources emerge. Marketing gets more automated. And the technology available to Keller Williams agents contin
Oct 45 min read
Why Every Real Estate Agent Should Have a Facebook Business Page
Written by Juliana May | Co-Founder & CEO, JuLeah Designs Keller Williams Marketing & Technology Strategist If you're already using your personal Facebook profile to stay connected with your sphere, you may be wondering: Do I really need a separate Facebook Business Page? We think so. Your personal profile is incredibly valuable in real estate. It's where your friends, family, past clients and sphere already know you and interact with you. But that doesn't necessarily mean it
Oct 24 min read
What Actually Makes Great Listing Marketing? Lessons From Marketing Hundreds of Homes
Written by Juliana May | Co-Founder & CEO, JuLeah Designs Keller Williams Marketing & Technology Strategist What Actually Makes Great Listing Marketing? Lessons From Marketing Hundreds of Homes After marketing hundreds of listings for real estate agents, we've learned that great listing marketing starts long before the first social media post, email, or Facebook ad is created. It starts with how the property is presented. The photography, staging, layout, video, and overall s
Sep 159 min read
Charlotte’s Housing Market Is Giving Buyers More Room
For years, Charlotte buyers competed in a housing market defined by limited choices and fast-moving homes. Now, the numbers are shifting. Active listings are up 15.5% from last year—more than four times the national increase of 3.6%. Meanwhile, Charlotte’s median list price has fallen 2.5% year over year to $429,000, and homes are spending more time on the market. The result? Buyers have more options, more time to compare, and more room to negotiate. But there’s more to this
Sep 83 min read
The Best Open House System to Set Up in KW Command
Written by Juliana May | Co-Founder & CEO, JuLeah Designs Keller Williams Marketing & Technology Strategist An open house shouldn't end when the last guest walks out the door. With the right system in KW Command, you can capture visitor information, organize new leads, and create a consistent follow-up process that keeps working long after the event is over. In this video, we'll walk you through our recommended Open House System in Command, including how to set it up and use
Aug 122 min read
Why the Best Real Estate Marketing Isn’t About More Content
Written by Juliana May | Co-Founder & CEO, JuLeah Designs Keller Williams Marketing & Technology Strategist Real estate agents are constantly being told they need to create more. Post more often, make more videos, send more emails, try the newest platform, and keep up with the latest trend. But for agents trying to build a referral-driven business, more content usually isn't the answer. The bigger opportunity is getting more mileage out of the content you're already creating
Aug 125 min read
The Biggest Mortgage Rule Change in 20 Years: What Buyers Need to Know
For more than 20 years, mortgage lenders have relied on the same traditional credit scoring system to help determine who qualifies for a home loan. Now, that system is beginning to evolve. Newer mortgage lending models are designed to give lenders a more complete picture of today’s borrowers—and over time, that could create new opportunities for buyers who may not fit neatly into the traditional credit mold. For real estate professionals, homeowners, and future buyers, this i
Aug 124 min read
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