Marketing Insights

Written by Juliana May | Co-Founder & CEO, JuLeah Designs Keller Williams Marketing & Technology Strategist Trying to connect your Instagram account to KW Command — only to find that your account isn’t showing up? This is one of the most common social media connection issues we see, and fortunately, it usually has a pretty simple explanation. Before Instagram can connect to Command for social post scheduling, two things need to be set up first: Your Instagram account needs to

Written by Juliana May | Co-Founder & CEO, JuLeah Designs Keller Williams Marketing & Technology Strategist One of the biggest advantages of building your real estate business with Keller Williams is that you’re not starting from scratch. The Keller Williams name is already widely recognized, giving agents the benefit of an established brand, resources, systems, and brokerage backing from day one. But KW also gives agents the opportunity to build a personal brand of their own

The Tools Changed. The Model Didn’t: 5 Marketing Takeaways for Keller Williams Agents from Mega Camp 2026 Written by Leah Aukskalnis | Co-Founder & CMO, JuLeah Designs Keller Williams Marketing & Technology Strategist Every year, there are new tools promising to change the way real estate agents build their businesses. AI gets smarter. Social platforms change. New lead sources emerge. Marketing gets more automated. And the technology available to Keller Williams agents contin

Written by Juliana May | Co-Founder & CEO, JuLeah Designs Keller Williams Marketing & Technology Strategist If you're already using your personal Facebook profile to stay connected with your sphere, you may be wondering: Do I really need a separate Facebook Business Page? We think so. Your personal profile is incredibly valuable in real estate. It's where your friends, family, past clients and sphere already know you and interact with you. But that doesn't necessarily mean it

Written by Juliana May | Co-Founder & CEO, JuLeah Designs Keller Williams Marketing & Technology Strategist What Actually Makes Great Listing Marketing? Lessons From Marketing Hundreds of Homes After marketing hundreds of listings for real estate agents, we've learned that great listing marketing starts long before the first social media post, email, or Facebook ad is created. It starts with how the property is presented. The photography, staging, layout, video, and overall s

Written by Juliana May | Co-Founder & CEO, JuLeah Designs Keller Williams Marketing & Technology Strategist An open house shouldn't end when the last guest walks out the door. With the right system in KW Command, you can capture visitor information, organize new leads, and create a consistent follow-up process that keeps working long after the event is over. In this video, we'll walk you through our recommended Open House System in Command, including how to set it up and use

Written by Juliana May | Co-Founder & CEO, JuLeah Designs Keller Williams Marketing & Technology Strategist Real estate agents are constantly being told they need to create more. Post more often, make more videos, send more emails, try the newest platform, and keep up with the latest trend. But for agents trying to build a referral-driven business, more content usually isn't the answer. The bigger opportunity is getting more mileage out of the content you're already creating